Monday 30 July 2012

The Church Choir Eatery and Restaurant Company Limited


The Church Choir Eatery and Restaurant Company Limited
Hi, 
This is to introduce our dear Company to you.
We are a leading Music eatery and restaurant company.
We specialize in preparing and serving you Music cuisines for your enrichment.
We have unequalled, unrivalled leadership in Choral Music cuisine preparation and delivery.
Our menu consists of variety of musical styles guaranteed to add tremendously to your health and vitality, and keep you coming for more! More after the cut.....
Our Choristers are seasoned, committed and dedicated to bring you Choral Music at its best!
Come in for an experience of a lifetime, your life will never remain the same!! Lol!

The last phrase made me laugh! Well, that’s just me attempting to be the Advert/Marketing Consultant to the hypothetical Church Choir Company Limited!

Okay, to the issue. For a Choir to really excel, she must know her BUSINESS! She must know her BUSINESS!! She must know her BUSINESS!!!
A serious restaurant knows that her business is offering tasty and healthy meals, and compromising that will amount to digging her grave!

A Church Choir must see herself like a Company. As such, a Church Choir should have perfect understanding of these 2 points:

1. Must know very well that her business
  • is not in being seen at the Choir stand every Sunday alone
  • is not in wearing beautiful uniforms alone
  • is in presenting excellent and rich Choral Music
  • is in being the ones that show the way and lead the way in every Singing and Musical endeavour of the Church
  • is in creating and maintaining a richly healthy, interesting and exciting musical atmosphere in that Church which they serve. The state of Music in that Church lie in their hand.
A Choir that compromises in these ought to be ‘de-accredited’ and her ‘licence revoked’!! Imagine Church Choirs are being given licence to operate and go through accreditation and re-accreditation like the Nigeria Universities Commission do to Universities in Nigeria, how many are we going to have?

2. Must know that they have ‘Customers’
They have Customers! Yes, they have! They are the congregation of that Church that is seated listening every time they present their song!
Their Customer must
  • go away with an experience of beautiful Music.
  • go away having heard something from what the Choir is telling them
  • always be happy and expectant whenever the Choir is called upon to minister/present their song.


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